Irma Økologisk Grøn Te med Citron

Irma's Organic Green Tea with Lemon is a private label product originally developed for the Danish supermarket chain Irma, which was founded in 1886. The brand is deeply rooted in Danish retail history, known for its high-quality standards and iconic logo, the 'Irma Girl'.

While the brand is quintessentially Danish, the tea ingredients are sourced globally from regions where green tea is typically grown, such as China or India, before being packaged for the Nordic market. Historically, Irma began as a family-run grocery store in Copenhagen before becoming a significant part of the Danish retail landscape. Today, following the transition of the Irma physical stores into the Coop format, the brand continues to exist as a premium product line under the ownership of Coop Danmark A/S.