Made O'Meter
Discover where a brand or product originates
Unox is a classic Dutch brand founded in 1937, primarily known for its sausages, soups, and ready-to-eat meals. It has become an iconic part of Dutch food culture, famously associated with events like the New Year's Dive (Nieuwjaarsduik).
Manufacturing of Unox Knakworst primarily takes place in the Netherlands, specifically at specialized production facilities that adhere to regional quality standards. While the brand was originally founded by the Unilever parent company, it underwent a significant ownership change in recent years. Today, the brand is owned by CVC Capital Partners through its subsidiary, Upfield, following the divestment of Unilever's spreads and certain food categories, though and Unilever continues to manage the brand in some capacities under a complex partnership and divestment structure. As of the current trajectory into 2026, the brand remains centrally managed within the Dutch food market under the umbrella of its ultimate owners.
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