Mi-tsu-ba Thai Chilli Crispies

Mi-tsu-ba is a modern snack brand that draws inspiration from Asian flavors, particularly Japanese and Thai street food culture. The brand was founded in the Netherlands by food entrepreneurs who spotted a gap in the market for high-quality, authentic-tasting Asian-inspired crackers and snacks. The name 'Mi-tsuba' refers to the Japanese parsley, reflecting its Asian culinary roots.

The production is primarily localized in the Netherlands, where the parent company, Verstegen Spices & Sauces, utilizes its extensive spice and seasoning expertise to create the snack's signature flavor profiles. Since its launch, Mi-tsu-ba has grown rapidly across Europe, marketed as a premium, vegetarian, and palm-oil-free alternative in the savory snacks category.

The brand is currently owned by the Dutch group Verstegen Spices & Sauces B.V., a family-owned business with a history dating back to 1886. This ownership ensures that the brand maintains strict quality controls over its seasonings and ingredients, keeping manufacturing focused within European facilities to serve a growing international market.