Choceur Choco und Keks milk chocolate bars

Choceur is a primary private label brand for the German multinational discount supermarket chain ALDI. The 'Choco und Keks' line features milk chocolate bars with a biscuit filling, designed as a value-oriented alternative to major brand-name chocolate biscuits.

The brand was developed specifically for ALDI to offer high-quality confectionery at lower price points. Manufacturing is typically handled by large-scale European chocolate producers, with a significant amount of the production taking place in Germany under strict quality control to meet European retail standards. As an ALDI-owned brand, its distribution is exclusive to ALDI stores globally.