Salim Lait Frais

Salim is a well-established brand in the Moroccan dairy sector, primarily known for its fresh milk and liquid dairy products. The branding 'Lait Frais' (Fresh Milk) is targeted at the local Moroccan market where the brand maintains a significant presence.

The product is manufactured within Morocco to ensure freshness and compliance with local agricultural standards. The brand represents a staple in Moroccan households, focusing on accessible dairy nutrition.

Salim is owned by Centrale Danone, which is the Moroccan subsidiary of the French multinational food-products corporation Danone. While the brand has deep local roots in Moroccan industry, its ultimate ownership sits with Danone, an international leader in dairy and plant-based products headquartered in France.