The Laughing Cow (La Vache Qui Rit) spreadable cheese

The Laughing Cow, known in French as La Vache Qui Rit, is a world-renowned brand of processed cheese products. This specific item was manufactured in Poland, as indicated by the production codes and text on the packaging, which also shows it is distributed in markets like Egypt.

The brand was originally founded in France by Leon Bel in 1921. It became famous for its iconic illustration of a red, laughing cow wearing earrings, which are themselves boxes of the cheese. The brand revolutionized the cheese industry by providing individually wrapped, shelf-stable portions long before modern refrigeration was universal.

Today, the brand is owned by the Bel Group (Groupe Bel), a multinational cheese marketer headquartered in Suresnes, France. The company remains largely controlled by the descendants of the founding Bel family and operates a vast network of production facilities across the globe to supply over 130 countries.