Holie's Granola Chocolate Crunch

Holie's is a Dutch food tech brand founded by Valentijn van Santvoort and Marc-Jan van Laar in 2018. The company was established with a mission to create healthy, low-sugar food alternatives that positively impact the planet. Their product line primarily includes granolas, breakfast cereals, and hummus, all designed without added sugars.

The brand is proudly Dutch, with its headquarters in Amsterdam. Production typically takes place within the Netherlands to maintain high quality standards and minimize carbon footprint. As of 2026, the brand remains independently owned by its founders and associated growth investors, maintaining its commitment to transparency and sustainable food innovation.