No Name Beans in Tomato Sauce

No Name is a prominent Canadian generic brand launched in 1978 by Loblaw Companies Limited. Originally designed as a budget-friendly alternative with minimalist yellow and black packaging, it has become one of Canada's most recognizable household brands. The product shown is canned beans in tomato sauce, a staple pantry item marketed under this value brand.

The brand was conceived by the Canadian retail executive Dave Nichol and is headquartered in Brampton, Ontario. Today, No Name products are manufactured through various Canadian suppliers to maintain their competitive pricing. The brand remains a primary private label for Loblaw Companies Limited, which is Canada's largest food retailer and is itself a subsidiary of George Weston Limited.