Vitamalz soft drink

Vitamalz is Germany's pioneer and market leader in the malt beer (Malzbier) or malt soft drink category. Originally introduced in 1920 as 'Vitamalz' following research by entrepreneur Ferdinand Glaab, it was later standardized as a shared brand among several private breweries in Germany.

Today, the brand is wholly owned by the Krombacher Brauerei, one of Germany's largest private breweries. While it was historically produced by various licensed breweries across the country, its primary production and distribution are now centralized under Krombacher. The beverage is alcohol-free and remains a cultural staple in the German non-alcoholic beverage market, known for its iconic retro-styled logo and natural ingredients.