Kruidvat Mouthwash Total Care

Kruidvat Mouthwash Total Care is a dental hygiene product sold under the private label of the Dutch drugstore chain Kruidvat. The brand originated in the Netherlands in 1975, founded by the De Rijcke family. It quickly grew into a market leader in the health and beauty sector across the Benelux region.

The product is primarily manufactured in the Netherlands, as indicated by the brand's logistics and distribution center located in Renswoude. While the brand remains quintessentially Dutch in identity, it has been part of a massive international retail conglomerate for over two decades. Since 2002, Kruidvat has been owned by A.S. Watson Group, which is headquartered in Hong Kong and is itself a subsidiary of the global conglomerate CK Hutchison Holdings.