IKEA ISKUB Orange flavour soft drink

IKEA ISKUB is a range of fruit-flavored soft drinks sold exclusively through IKEA stores globally. The brand is deeply rooted in Swedish retail culture, serving as part of the IKEA Food division which aims to bring a taste of Sweden to international markets. The product features natural flavorings and is designed to align with modern consumer preferences for lower sugar content.

While the brand is Swedish, the actual manufacturing is often decentralized to minimize the carbon footprint of shipping liquid products. Consequently, ISKUB beverages are typically produced in multiple countries by regional contract manufacturers based on the specific market of sale. The brand is owned by the Inter IKEA Group, which manages the intellectual property and global strategy for the IKEA franchise.