Joffels potato chips

Joffels is a well-known brand of potato chips and savory snacks that has established a significant presence in the Israeli snack food market. Known for their distinct crunch and variety of seasonings, Joffels products are designed to cater to local taste preferences while maintaining high production standards.

The brand is owned and manufactured by Diplomat (Diplomat Distributors Ltd.), a leading global sales and distribution company headquartered in Israel. While Diplomat is widely recognized for distributing international giants like Procter & Gamble and Nestlé, Joffels represents one of their successful private label or internally managed snack brands. The production primarily takes place in Israeli facilities, ensuring a fresh supply chain for the domestic market.

As of 2024 and looking toward 2026, the brand remains under the ultimate ownership of the Diplomat Group. The company continues to leverage its extensive logistics network to position Joffels as a competitive alternative to international chip brands, focusing on quality ingredients and innovative flavor profiles.