Rexona Men Invisible on Black + White Clothes Anti-perspirant

Rexona, known as Sure in the United Kingdom and Ireland, and Degree in North America, is a globally recognized brand of antiperspirant and deodorant. The product shown in the image is the Rexona Men 'Invisible on Black + White Clothes' variant, designed to prevent yellowish stains on light fabrics and white marks on dark clothing.

The brand has a rich history originating in Australia in 1908, founded by pharmacist Alice Sheffer. It was eventually acquired by the British-Dutch multinational Unilever, which has transformed it into a world leader in the personal care segment. Manufacturing for European markets typically occurs in several regional facilities to optimize logistics, primarily within the EU.

Ownership today remains with Unilever, one of the world's largest consumer goods companies. The corporate structure involves various regional subsidiaries that handle distribution and marketing for their respective territories, ensuring the brand maintains its dominant market share in the deodorant category.