Koopmans Custard Vanillesmaak

Koopmans is a historic Dutch brand established in 1846 by Jan Koopmans in Holwerd, Friesland. Starting as a local flour mill, it evolved into one of the most iconic household names in the Netherlands, synonymous with home baking. The brand is famous for its self-rising flour, pancake mixes, and dessert bases like this custard powder.

While the brand maintains its traditional Dutch identity, it is currently owned by Dr. Oetker, a major German multinational. Manufacturing remains primarily concentrated in the Netherlands to serve the local market where 'vla' and custard are staples of the Dutch diet. The transition from a family business to being part of a global food conglomerate has allowed Koopmans to maintain its market-leading position while benefiting from extensive research and development resources.