Action Reus Vloeibaar Wasmiddel Colour

Reus (formerly known as Witte Reus) is a well-known laundry detergent brand originally from Germany, where it was introduced by the Henkel company. The brand is particularly popular in the Benelux region and Germany, marketed for its 'giant' cleaning power and cost-efficiency. This specific 'Colour' variant is designed to protect fabric pigments during various washing cycles.

While the brand has its roots in German chemical innovation, production is handled across Henkel's extensive network of manufacturing facilities in Europe to serve local markets like the Netherlands and Belgium. The brand remains a core part of Henkel's laundry and home care portfolio, maintaining its position as a high-value consumer choice.