Ariel Gel/Pods laundry detergent

Ariel is a flagship brand in the global laundry care market, known for its innovation in liquid, powder, and pod-based detergents. The brand was originally launched in the late 1960s by Procter & Gamble as a biological detergent meant for automated washing machines.

Today, Ariel is owned by the American multinational consumer goods corporation Procter & Gamble (P&G). While the brand originated as a collaborative development between P&G's European and American research centers, it has become a household name across Europe, India, and Latin America. Manufacturing is distributed across multiple global facilities to serve local markets, including major production hubs in France, Germany, and Belgium for the European market.