Fleuril Renew White liquid detergent

Fleuril is a prominent brand of laundry detergent specifically formulated for delicate fabrics and color protection. It originated in the Netherlands and has become a household name across several European markets, known for its focus on fiber care and restoring brightness to clothing. The brand is particularly marketed for its specialized 'Renew' line, which aims to keep whites and colors looking new for longer.

The product is manufactured across various European sites to serve regional demand, reflecting the supply chain strategy of its parent company. Fleuril is owned by Henkel, a German multinational chemical and consumer goods giant headquartered in Düsseldorf. Henkel acquired and developed the brand as part of its expansive laundry and home care portfolio, positioning it alongside globally recognized brands like Persil and Purex. Today, Fleuril remains a key label for Henkel in the Benelux region and surrounding areas.