Veja Gold Multiuso

Veja Gold Multiuso is an iconic Brazilian household cleaning product, specifically a multi-purpose surface cleaner. It was originally launched in 1969 by the company Reckitt & Colman (now known as Reckitt). The brand became a market leader in Brazil, known for its versatility in cleaning various surfaces from kitchens to bathrooms.

Today, the brand is owned by the British multinational consumer goods company Reckitt (formerly Reckitt Benckiser). While the brand name 'Veja' is also shared by a famous French sustainable sneaker company, the cleaning brand is a distinct entity with deep roots in the Brazilian domestic market. The product shown, 'Gold Multiuso,' is manufactured locally in Brazil to serve the regional market, maintaining its position as one of the most recognized cleaning brands in South America.