Made O'Meter
Discover where a brand or product originates
Lavera is a pioneering German brand in the field of natural cosmetics, founded in 1987 by Thomas Haase. The brand name is derived from the Latin word 'laverum', meaning 'the truth', reflecting the founder's commitment to pure, organic beauty products. Their products are specifically formulated for sensitive skin using raw plant-based ingredients.
The manufacturing process remains deeply rooted in its region of origin, with the vast majority of production taking place in the Hanover region of Germany. This allows the company to maintain strict quality control and adhere to NATRUE organic standards. As of 2026 and beyond, Lavera continues to be an independent, family-owned entity under the umbrella of Laverana GmbH & Co. KG, maintaining its autonomy in a market often dominated by large multinational conglomerates.
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