Made O'Meter
Discover where a brand or product originates
Strub's is a historic Canadian food brand with deep roots in Hamilton, Ontario, where it was founded in 1929 by the Strub family. For decades, the brand was a staple of Canadian deli culture, known particularly for its refrigerated pickles. Following financial restructuring in 2012, the brand was acquired by Whyte's Foods, ensuring its continued presence in the North American market.
While the brand maintains its Canadian identity and heritage, manufacturing for specific product lines—such as these shelf-stable sandwich slices—is often conducted in India, as indicated by the 'Product of India' labeling. This allows the brand to manage large-scale vegetable sourcing. The ultimate owner, Whyte's Foods, continues to manage the brand portfolio from its headquarters in Quebec, Canada, focusing on a variety of pickled products, peppers, and condiments.
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