Mint Velvet clothing and accessories

Mint Velvet is a British fashion brand that pioneered the 'Relaxed Glamour' concept, blending luxury aesthetics with everyday wearability. Founded in 2009 by Liz Houghton, Jane Feltstead, Lisa Agar-Allan, and Stuart Grant, the brand was born out of a desire for stylish clothes that fit a more modern, effortless lifestyle after the founders left their positions at Principles. The brand's collections are known for their high-quality fabrics and sophisticated layering options.

While the creative heart and design headquarters remain in the United Kingdom, manufacturing is outsourced to various global locations including China, Turkey, and Portugal to leverage specific textile expertise. In 2019, the brand reached a significant milestone when the River Island Global Holdings group acquired a majority stake, bringing it under the umbrella of one of Britain's most established fashion empires while allowing it to maintain its distinct brand identity and boutique feel.