Action Goose Air Plant Holder

This product is a decorative ceramic air plant holder in the shape of a goose, frequently sold at Action, a popular European discount retailer. These items are typically part of a seasonal or rotating home decor collection.

The brand 'Action' originated in the Netherlands, starting as a small store in Enkhuizen in 1993. Over the decades, it has grown into a massive international retail chain with thousands of locations across Europe. While the brand and design research often occur in Europe, the physical manufacturing of these high-volume ceramic goods is primarily handled in China to maintain the low price point characteristic of the retailer.

Action is currently owned by the British private equity firm 3i Group plc, which acquired a majority stake in 2011 and has overseen its rapid expansion across the continent.