alouette Balsam Pocket Tissues

alouette is a well-established private label brand specifically created for ROSSMANN, one of the largest drug store chains in Europe. These pocket tissues are part of a wide range of paper products designed for daily hygiene and convenience.

Originally launched in Germany, the brand represents ROSSMANN's strategy of offering high-quality essentials at competitive prices. While the brand is German by origin and owned by the Dirk Rossmann GmbH, the manufacturing typically occurs across various specialized facilities in Germany and neighboring European countries to ensure supply chain efficiency.

The ultimate owner, the Rossmann family (with A.S. Watson Group as a significant stakeholder), continues to manage the brand from its headquarters in Burgwedel, Germany. As a private label, alouette is exclusively distributed through Rossmann retail outlets and their online platforms.