Libella Orangenlimonade

Libella is an iconic German soft drink brand with a history dating back to 1951. Originally founded by Rudolf Wild in Heidelberg, it was the first fruit juice-based lemonade in Germany produced without artificial colors or preservatives. The brand became famous for its characteristic brown glass bottle and its association with natural refreshments.

Today, the brand is owned by Libella GmbH & Co. KG, which is part of the WILD Group. Unlike centrally bottled global brands, Libella operates through a franchise system where numerous regional beverage manufacturers and breweries across Germany bottle the product locally under license. This decentralized production model ensures regional availability and reduces transport distances, keeping the brand deeply rooted in the German mid-sized business landscape.