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S'Max Mara FW25 Wool Parka

ownerMax Mara Fashion Group (Italy)
originItaly
manufacturedPrimarily in Italy, but also produced in other locations

This product is a wool parka from the 'S Max Mara line, part of the Fall/Winter 2025 collection. Max Mara is a globally recognized luxury Italian fashion house known for its high-quality outerwear and sophisticated tailoring.

Historically, the brand was founded in 1951 in Reggio Emilia, Italy, by Achille Maramotti. The 'S Max Mara sub-label focuses on contemporary, casual luxury and versatile 'design for living' pieces. While the core of Max Mara's production remains deeply rooted in Italy to maintain its reputation for fine craftsmanship, some specific lines or elements may be manufactured in other specialized facilities across Europe or North Africa under strict quality control.

The brand remains a family-owned enterprise, held by the Max Mara Fashion Group, which is headquartered in Italy. This ownership structure has allowed the brand to maintain its distinct Italian identity and heritage for over seven decades.

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