Pop Mart Labubu The Monsters plush toy

Labubu is a popular character from 'The Monsters' series, created by Hong Kong artist Kasing Lung. The character is famously characterized by its pointed ears and serrated teeth, blending playful aesthetics with a slightly mischievous look. The brand behind these collectibles is Pop Mart, a leading designer toy company based in China.

Pop Mart has become a global phenomenon, particularly known for its 'blind box' marketing strategy. While the creative origin of the character is rooted in Kasing Lung's Nordic-inspired mythology and Hong Kong design, the mass production and brand ownership are centralized in mainland China. The products are manufactured in Pop Mart's specialized facilities in China and distributed globally to collectors.