Whole Earth Smooth Peanut Butter

Whole Earth is a well-known brand specializing in natural and organic food products, famously established in London in 1967 by Craig and Gregory Sams. The brand was a pioneer in the UK health food movement, focusing on minimally processed ingredients and environmental sustainability. This specific jar of 'Smooth Pindakaas' (Peanut Butter) is part of their international product line specifically labeled for the Dutch market while maintaining the brand's signature tree-themed branding.

While the brand originated as a small independent venture in the UK, it has seen several ownership changes over the decades to support its global expansion. Since 2012, Whole Earth has been a flagship brand within the portfolio of Wessanen, which rebranded to Ecotone in 2020. Ecotone is a leading European organic food company based in Lyon, France. The manufacturing of Whole Earth peanut butter products typically occurs in the United Kingdom, where the brand maintains its primary production facilities to serve both domestic and European markets.