AIDA Rum

AIDA Rum is a private-label spirit specifically created for and distributed through AIDA Cruises, the leading cruise line in the German-speaking market. While the raw rum components may be sourced globally, the final product is bottled and branded as part of the cruise line's exclusive onboard merchandise and hospitality selection.

The brand is fundamentally linked to German cruise history. AIDA Cruises was originally founded in Rostock, Germany, and despite its international corporate structure today, the brand maintains its headquarters and primary operations in Rostock. It is a subsidiary of the British-American Carnival Corporation & plc, the largest travel leisure company in the world. This specific rum is often featured in bars across their fleet or sold in onboard shops as a souvenir, reflecting the brand's maritime heritage and leisure lifestyle.