Tesco Strawberries

These are fresh strawberries sold under the Tesco private label, specifically positioned within their 'Quality & Taste' range. Although the product is sold by Tesco, a British multinational retailer, this specific batch was grown in Egypt as indicated on the label ('Země původu: EGYPT').

The distribution and supply chain involve DAI FRUITS S.L. based in Valencia, Spain, acting as the supplier for the European market. Tesco, founded in 1919 by Jack Cohen, remains the ultimate owner of the brand. This product is a typical example of seasonal produce sourcing where a UK-based brand utilizes global agricultural networks to ensure year-round availability in Central European markets like the Czech Republic and Slovakia.