Floralys supersoft Premium Taschentücher

Floralys is a private label brand primarily associated with the German discount retailer Lidl. The product line includes a variety of paper-based hygiene products such as pocket tissues, toilet paper, and kitchen rolls. As a house brand, it focuses on providing essential household items that balance cost-effectiveness with quality standards like FSC certification for sustainable forestry.

The brand is owned by the Schwarz Group, a multinational retail group based in Germany that also owns the Kaufland chain. While the brand origin is German, manufacturing is typically distributed across various European suppliers depending on the specific region of sale to optimize logistics. The ultimate ownership lies with the Dieter Schwarz Foundation and the Schwarz family, maintaining it as a privately held entity within one of the world's largest retail networks.