Floralys supersoft Premium Tissues

Floralys is a private label brand primarily associated with the German discount retailer Lidl. The brand offers a wide range of paper hygiene products, including tissues, toilet paper, and kitchen rolls. As a house brand, Floralys products are manufactured by various third-party suppliers across Europe, depending on the specific region of sale, to ensure efficiency and lower costs. The brand was established by the Schwarz Group to provide a high-quality, cost-effective alternative to international paper brands. Today, it remains under the ultimate ownership of the Schwarz Group, one of the world's largest retail corporations. Focus is often placed on sustainability, as indicated by the FSC certifications and recycled plastic content shown on the packaging.