Neve toilet paper

Neve is a premier Brazilian brand specializing in high-quality personal care and hygiene products, most notably recognized for its premium toilet paper. Known for its 'Alfredo' butler mascot, the brand has established itself as a market leader in South America by focusing on softness and multi-ply technology.

Originally launched by the Brazilian company Klabin, the brand's ownership shifted as the global paper industry consolidated. Today, it is part of the portfolio of a major multinational leader in the sector, ensuring that while the products are manufactured locally in Brazil to serve the regional market, they benefit from global innovation and sustainable sourcing practices.