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Meiji Paigen, often identified by the label 'Never 1073' referencing the Lactobacillus bulgaricus OLL1073R-1 strain, is a specialized probiotic yogurt drink produced by the Japanese conglomerate Meiji. The brand is renowned for its focus on immune health and gut wellness, leveraging advanced Japanese fermentation technology.
While the brand's heart remains in Japan, its manufacturing has expanded globally to serve major markets. Significant production facilities are located in Japan, Thailand (via the CP-Meiji partnership), and China. This allows the product to maintain freshness while meeting the high demand for functional dairy drinks across the Asian market.
Ownership of the brand resides with Meiji Holdings Co., Ltd., a dominant force in both the food and pharmaceutical sectors. The 'Never 1073' branding is a significant part of their health-oriented portfolio, emphasizing the scientific research behind their specific probiotic strains. The product is often distributed through regional subsidiaries or joint ventures, such as CP-Meiji in Southeast Asia.
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