Joe & The Juice Juices and Coffee

Joe & The Juice is a global lifestyle brand founded in Copenhagen, Denmark, in 2002 by Kaspar Basse. The company focuses on a modern health-conscious experience, specializing in fresh juices, coffee, and sandwiches served in a distinct, high-energy environment.

The products are prepared on-site at various locations across the globe, including Europe, the USA, and Asia. While the brand originated as a local Danish juice bar, it has expanded rapidly into an international powerhouse. Ownership has evolved significantly through investment rounds, with major private equity firms taking the helm to drive worldwide expansion while maintaining the brand's core Danish roots and aesthetic.