Sol de Janeiro body cream

Sol de Janeiro is a premium personal care brand inspired by the beach culture and beauty rituals of Rio de Janeiro, Brazil. Although the brand's identity is deeply rooted in Brazilian culture and aesthetic, the products are primarily formulated and manufactured in the United States. The brand gained global fame for its Brazilian Bum Bum Cream, which utilizes Brazilian ingredients like guaraná extract and cupuaçu butter.

Founded in 2015 by Heela Yang and Marc Capra, the company was built on the philosophy of body positivity and 'Brazilian Beauty.' In late 2021, the brand was acquired by the L'Occitane Group, a major international retailer of beauty and health products. The brand continues to operate as a high-growth subsidiary under L'Occitane's global portfolio, maintaining its headquarters in New York while expanding its presence across European and Asian markets.