TEREA Turquoise for IQOS ILUMA tobacco sticks

TEREA is a brand of specially designed tobacco sticks intended exclusively for use with the IQOS ILUMA induction heating system. Unlike traditional cigarettes, these sticks are heated rather than burned, a technology developed to provide a nicotine experience with potentially fewer harmful chemicals. The 'Turquoise' variant specifically offers a mentholated tobacco flavor profile.

The TEREA brand is owned by Philip Morris International (PMI). While the brand's heritage is deeply rooted in the United States through its original parent company, PMI is now a separate international entity headquartered in Switzerland. Manufacturing for TEREA sticks takes place in several highly specialized facilities globally, including major sites in Italy (Bologna), Romania, and South Korea, to serve various international markets.