Nick the easy rider Peanut-butter

Nick 'the easy rider' is a brand of peanut butter that markets itself with an American-style aesthetic, often sold in European markets like Germany and Italy. Despite its 'American' branding and English product name, the products are typically manufactured in the Netherlands for specialized food distributors.

The brand is owned by the German company Gunz Warenhandels GmbH. Based in Austria and Germany, Gunz specializes in the development and distribution of a wide range of food products, including confectionery, bakery items, and snacks. They use the 'Nick' brand to target consumers looking for classic American-style spreads within the European retail landscape.