Rubik's Cube puzzle

The Rubik's Cube is a legendary 3D combination puzzle invented in 1974 by Hungarian sculptor and professor of architecture Ernő Rubik. Originally called the Magic Cube, it was licensed to be sold by Ideal Toy Corp in 1980 and quickly became an international phenomenon, remaining one of the world's best-selling toys.

Historically, the brand was associated with various toy companies until it was acquired by the global entertainment company Spin Master in early 2021. Today, while the design and intellectual property originate from Hungary, mass production is primarily concentrated in China and other manufacturing hubs in Southeast Asia to meet global demand.

Spin Master, headquartered in Canada, oversees the brand's ultimate ownership and distribution. The brand continues to evolve through specialty editions, competitive speedcubing events, and digital integrations, maintaining its status as a cultural icon in the puzzle industry.