ASICS Gel-Excite running shoes

ASICS, the name of which is an acronym for the Latin phrase 'Anima Sana In Corpore Sano' (A Sound Mind in a Sound Body), is a premier Japanese athletic equipment company. The brand trace its origins back to 1949 when Kihachiro Onitsuka founded Onitsuka Co., Ltd. in Kobe, Japan, with the goal of promoting youth health through sport.

While the brand is deeply rooted in Japanese heritage and engineering, its manufacturing footprint is global. ASICS products are produced in several countries, predominantly across Asia in locations such as Vietnam, Indonesia, Cambodia, and China, to meet international demand. The company remains an independent, publicly traded entity headquartered in Kobe, focusing on high-performance footwear and apparel for athletes worldwide.