Novex Calamine Lotion

Novex Calamine is a personal care product designed to provide relief for minor skin irritations while offering moisturizing benefits. The product is primarily marketed and produced in Egypt, where it serves as a common pharmaceutical-grade cosmetic item found in local pharmacies and retail outlets. Unlike the hair care brand 'Novex' from Brazil (Embelleze), this specific skin care line is a regional Egyptian trademark.

The brand is manufactured and owned by Pharco Pharmaceuticals, one of the largest pharmaceutical conglomerates in the Middle East and North Africa. Pharco specializes in the research, development, and manufacturing of affordable healthcare and consumer goods. The packaging features both English and Arabic text, reflecting its primary consumer base in the Egyptian and regional Arab markets.