Ida Warg Rich Body Lotion

Ida Warg Beauty is a specialized beauty brand founded in Stockholm, Sweden, in 2018 by well-known Swedish influencer and wellness entrepreneur Ida Warg. The brand focuses on 100% vegan and cruelty-free beauty products, emphasizing high-quality ingredients and modern Nordic design. While initially starting with self-tanning products, the brand has expanded significantly into hair care and body care categories.

The products are primarily manufactured in Sweden, ensuring close control over production quality and adherence to strict EU cosmetic standards. In 2023, the brand underwent a significant ownership shift when it was acquired by the Finnish industrial group Aspo Plc. Specifically, it operates under Aspo's subsidiary, ESL Shipping and Telko, but more directly within the beauty distribution framework of the group’s acquisitions to strengthen their consumer goods portfolio. This acquisition positioned Ida Warg Beauty for further international expansion while maintaining its Swedish brand identity and heritage.