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NOW Foods, stylized as NOW, is a family-owned manufacturer of natural health products based in Bloomingdale, Illinois. Founded in 1968 by Elwood Richard, the company started as a small health food store chain and evolved into one of the largest independent manufacturers in the natural products industry.
The brand is recognized for its extensive range of dietary supplements, essential oils, and health foods. While the brand has global reach, its primary manufacturing operations are centered in high-tech facilities within the United States, specifically in Illinois and Nevada, to ensure quality control. Ownership remains private, passed down through the Richard family, allowing the company to maintain its core mission of providing value in products and services that empower people to lead healthier lives.
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