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Argus Nealko non-alcoholic beer

ownerSchwarz Gruppe (Germany)
originGermany
manufacturedCzech Republic

Argus is a private-label beer brand specifically created for and sold by the international retail giant Lidl. This particular variant, Argus Nealko, is a non-alcoholic lager brewed following traditional European methods to maintain a full-bodied flavor despite the absence of alcohol.

While the Argus brand is owned by Lidl, the production of the beverages is outsourced to various breweries across Europe depending on the specific market and product type. As clearly indicated on the packaging, this specific batch is brewed in the Czech Republic, a country renowned for its historical beer culture and high-quality pilsners.

The brand resides under the ultimate ownership of the Schwarz Group, a German family-owned multinational retail group that operates both the Lidl and Kaufland chains. This business model allows the retailer to offer premium-style beverages at a competitive price point by managing the supply chain and branding directly while utilizing established local breweries for production.

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