Viba Nougat Confectionery

Viba is a traditional German confectionery brand, most famous for its soft melting hazelnut nougat. The brand traces its roots back to 1893 when it was founded in Schmalkalden, Thuringia. Throughout its long history, which included periods as a state-owned enterprise in East Germany, the brand has remained deeply rooted in its original region.

Today, Viba products are manufactured in Schmalkalden, Germany, where the company also operates a flagship 'Nougat-Welt' (Nougat World) experience center. The brand remains independent, owned by Viba Schicht-Spezialitäten GmbH, maintaining its status as a medium-sized German family enterprise rather than being part of a large global conglomerate.