Made O'Meter
Discover where a brand or product originates
Nivea is one of the world's most iconic skin care brands, originally founded in Germany in 1911 by Oskar Troplowitz and Isaac Lifschütz. The name comes from the Latin word 'niveus', meaning snow-white. The brand revolutionized personal care with the creation of the first stable oil-in-water emulsion cream.
Today, Nivea is owned by Beiersdorf AG, a German multinational corporation based in Hamburg. In Brazil, Nivea has a significant presence with a dedicated manufacturing plant located in Itatiba, São Paulo, which produces a wide range of facial and body care products specifically tailored for the Latin American market. While the brand is global, local production ensures that formulations meet regional preferences, such as the 'non-oily sensation' (sensação não oleosa) highlight specifically marketed for tropical climates.
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