Meine Metzgerei Fettreduziertes Rinder-Hackfleisch

This product is fat-reduced ground beef sold under the private label 'Meine Metzgerei,' which is a proprietary brand of the German discount retailer ALDI Süd. The packaging explicitly states that the animal was born, raised, slaughtered, and processed in Germany, ensuring a fully domestic supply chain.

As a private label, the brand was created by ALDI to offer meat products with specific quality standards, such as the 'Fairfarm' initiative and 'Haltungsform 3' (indicating higher animal welfare standards). While ALDI Süd operates internationally, the 'Meine Metzgerei' brand is specific to its German operations, and the ultimate ownership lies with the ALDI Süd group, headquartered in Mülheim an der Ruhr, Germany.