Softlan Ultra Traumfrisch fabric softener

Softlan is a prominent European brand of fabric softener, particularly well-known in German-speaking and Central European markets. The 'Traumfrisch' (Dreamy Fresh) variety is designed to provide long-lasting scent and softness to textiles. The brand is essentially a localized identity for the 'Suavitel' or 'Stay Free' brands used by its parent company in other global regions.

The brand is owned by the Colgate-Palmolive Company, an American multinational consumer products company. While the brand has deep roots in European household care, its ultimate strategic direction and ownership reside in the United States. Manufacturing for the European market typically takes place in large-scale production facilities across the continent, with primary production often cited in France to serve the DACH region and surrounding countries.