Powerbar Protein Plus bar

Powerbar is a pioneering brand in the sports nutrition industry, originally founded in California, United States, in 1986. The brand gained global recognition for creating one of the first commercially successful energy bars designed specifically for athletes.

In 2014, the brand was acquired by Post Holdings, Inc., a major American consumer packaged goods holding company. Today, Powerbar products are manufactured in multiple locations across North America and Europe to serve global markets. The brand remains a staple in the fitness industry, offering a wide range of protein and energy products tailored to performance and recovery.