L'Or Crema Absolu Classique Coffee Beans

L'Or, whose name is derived from the French word for 'gold,' was founded in France in 1992 with the ambition of bringing premium, gourmet coffee to the retail market. The brand quickly established a reputation for high-quality espresso and has since expanded globally, becoming a major competitor in the premium coffee segment.

While originally a French creation by Maison du Café, the brand's ownership has evolved through significant industry mergers. Today, L'Or is a flagship premium brand within the JDE Peet's portfolio. The manufacturing of L'Or coffee products primarily takes place in Europe, specifically in France and the Netherlands, to maintain stringent quality standards for their roasting and blending processes.

Under the ultimate ownership of JDE Peet's, headquartered in the Netherlands and backed by the investment group JAB Holding Company, L'Or continues to innovate in the coffee space. The brand is well-known for being one of the first to provide aluminum capsules compatible with Nespresso machines, further solidifying its position as a leader in the global premium coffee market.