VARTA Longlife AAA Batteries

VARTA is a historic German brand with over 130 years of engineering expertise in the battery industry. Originally founded by Adolf Müller in Hagen, Germany, the company became a global leader in battery technology, powering everything from early electric vehicles to Neil Armstrong's camera on the Moon.

Today, the VARTA brand is split between different owners depending on the product line. The consumer battery segment, which includes the Longlife AAA batteries shown in the image, is owned by VARTA AG. This entity is headquartered in Ellwangen, Germany, and maintains a major manufacturing presence in Dischingen and Ellwangen, making it one of the few prominent battery brands that still produces a significant portion of its consumer range in Europe.

While industrial and automotive divisions of the VARTA name have been sold to other global entities (such as Clarios for automotive), the consumer cell division continues to operate as a distinctly German engineering powerhouse. The product in the image specifically highlights its 'Made in Germany' pedigree, reflecting the brand's commitment to high standards of quality and sustainable production within the European Union.